I help leaders navigate generational and structural change.

I work with two groups: event industry leaders and start-up / scale-up founders.

Start-Up / Scale-Up Founders
Events Industry Leaders

Events Industry

I work with hotels, agencies and corporate event leaders to fix broken event strategies and commercial models. I help you navigate generational shifts in audiences, margins and distribution, and turn your event programme back into a driver of revenue and brand value.

Explore event services

Founders

I support early and growth‑stage founders as a fractional leader, advisor, NED, and/or coach. I help you make better strategic decisions, communicate with investors and boards, and build the operational foundations that let the business scale without burning you out.

Explore start-up services

About Alan

  • 25 years in agencies, hotels / hospitality, and tech

  • 14 years inside agencies (Zibrant, Grass Roots Eventcom) managing £70M-£250M annual spend

  • 11 years as founder/operator — event technologies scaling from UK to US (recognised in SVC2UK top 50 fastest growing startups in 2020)

  • Served on event & communications industry boards at HBAA (now Beam) and Eventia (now Evcom)

  • MBA and Certificate in Global Leadership: Organisational Leadership from Hult International Business School

I've been inside SMEs, around the board table with industry stakeholders, and grown a tech startup internationally. I know how to spot patterns, vulnerabilities, and create commercially viable solutions.

Now I help leaders navigate their vulnerabilities and create a clear path forward.

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