I help leaders navigate generational and structural change.
I work with two groups: event industry leaders and start-up / scale-up founders.
Events Industry
I work with hotels, agencies and corporate event leaders to fix broken event strategies and commercial models. I help you navigate generational shifts in audiences, margins and distribution, and turn your event programme back into a driver of revenue and brand value.
Founders
I work with early and growth-stage founders who are smart but stretched. I bring pattern recognition from 25 years of strategy and lived co-founder experience, which gives you clarity on what matters, confidence in your decisions, and real momentum.
About Alan
I've spent 25 years as a buyer, operator, and founder — inside agencies managing £250M in annual spend, on industry boards, and co-founding a software startup that made the SVC2UK top 50 fastest-growing startups in 2020.
I know how to read a room commercially, operationally, and strategically — and I bring that into every conversation.
Now I help leaders navigate their vulnerabilities and create a clear path forward.