With over 25 years of leadership experience across the retail, creative, hospitality, and technology sectors, I have know what it means to navigate both growth and adversity.

As a startup founder and COO, I successfully scaled a high-growth tech company to £3.2M in sales revenue in the first 5 years, securing a place in the prestigious Silicon Valley Comes to the UK (SVC2UK) "50 Highest-Growth Startups in the UK 2020". This achievement was realised with less than £900K in external funding, a testament to strategic vision, operational expertise, and relentless determination.

Prior to founding my startup, I held key leadership roles where I made significant contributions to global supply chain management, operations, meetings and events strategy, and industry association boards. During this time, I spearheaded transformative initiatives, including achieving triple-digit growth in commercial revenue, consistently exceeding revenue targets (100%+ in 2011 and 2012), and developing an industry-leading supplier appraisal process that drove operational transformation, risk mitigation, and client-agency value adds. The efforts of my team and I fostered deeper supplier engagement globally, delivering enhanced performance and bottom-line revenue growth.

I graduated from Hult International Business School in London with an MBA and a Certificate in Global Leadership (Organisational Leadership), providing me with a combination of theoretical expertise and practical experience.

My coaching practice focuses on empowering founders and leaders to achieve sustainable growth, avoid burnout, and optimise performance by fostering holistic well-being and balance.